TYPE: Promotional Item
NOTES: In overall fine condition.
ITEM ID: 5060

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Apple II and Macintosh Promotional Items

Century: 20th (1901-2000)

Appealing assortment of early Apple II promotional items first brought to the 1977 West Coast Computer Faire, including: a set of three Apple II order forms, a booklet of five mailing list applications, four Apple II Advance Order Information pamphlets, and a group of 19 Apple II brochures, with the front cover showing a red apple with the text: “Simplicity is the ultimate sophistication.” Also included is an Apple II suggested retail price list from February 1978, and three promotional items for the 1984 debut of the Macintosh personal computer: a “Meet the Apple 32 SuperMicros” brochure, an “If you can point, you can use a Macintosh” brochure, and an informational booklet with the cover text: “Of the 235 million people in America, only a fraction can use a computer.”

Some people refer to the first Faire as the birth of the personal computer industry. It took place on April 16–17, 1977, in San Francisco Civic Auditorium and saw the debut of the Commodore PET, presented by Chuck Peddle, and the Apple II, presented by then-22-year-old Steve Jobs and 26-year-old Steve Wozniak.