TYPE: Book
CONDITION: It exhibits VG quality, while the pages contain handwriting in an unknown hand.
ITEM ID: 4126

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Curly Lambeau “Yearbook” Journal

Year: 1937
Decade: 1930s
Century: 20th (1901-2000)

An original 1937 journal that was handed out to clients by Packers legend Curly Lambeau when he sold insurance.

Lambeau co-founded the Packers in 1919 and was its legendary player-coach through 1949 (hence the Green Bay home venue of Lambeau Field). Less well-known about Lambeau was that he was a MassMutual district sales manager for Wisconsin. Remember, football back in the day wasn’t the full-time major industry that it is now. Many footballers had other jobs to keep them going in the off-season. Lambeau’s was insurance and he established a MassMutual office in Green Bay in 1930.

The Packers were added to the office directory in 1941.
Lambeau at Notre Dame, 1918
Position: Halfback, kickerDate of birth: April 9, 1898
Place of birth: Green Bay, Wisconsin
Date of death: June 1, 1965 (aged 67)

Earl Louis “Curly” Lambeau (April 9, 1898 – June 1, 1965) was a professional American football player and coach in the National Football League (NFL). Lambeau was a founder, player, and first coach of the Green Bay Packers professional football team. He shares the distinction with rival George Halas of the Chicago Bears of coaching his team to the most NFL championships, with six. He was an inaugural inductee to the Pro Football Hall of Fame in 1963.

Early life
Lambeau was born April 9, 1898 in Green Bay, Wisconsin, to Marcelin Lambeau and Mary Sara La Tour, both of Belgian ancestry. Lambeau was a standout multi-sport athlete at Green Bay East High School, and captain of its football team as a senior in 1917. Lambeau enrolled at the University of Wisconsin but then subsequently quit after freshmen football was cancelled that year. He then attended University of Notre Dame in 1918 and played for legendary coach Knute Rockne, making the Irish’s varsity squad as a freshman, but a severe case of tonsillitis forced him to return home before his sophomore year.

Professional football
Founding the Packers-Lambeau with the Packers, 1919.
After returning to Green Bay, Lambeau went to work as a shipping clerk at the Indian Packing Company. Lambeau and George Whitney Calhoun founded the Green Bay Packers on August 11, 1919, after the packing company put up $500 for uniforms.

That fall, the founders secured Willard “Big Bill” Ryan, former coach of Green Bay West High School, to coach the team. The team’s name reportedly was offered to Curly by his girlfriend Agnes Aylward after a pickup game; Curly had wanted to call the team “The Green Bay Indians” to respect Indian Packing’s purchase of uniforms for the team; so Agnes simply blurted, “Well, for heaven’s sake, Curly, why don’t you just call them the Green Bay Packers!” The team’s naming rights were sold to the Acme Packing Company, and the team remained Packers.

The Packers initially played teams from Wisconsin and Michigan’s Upper Peninsula. However, the success of the team in 1919-20 quickly led to its joining of the American Professional Football Association (now called the National Football League) in 1921. During that season the team was owned by the Acme Packing Company and John and Emmet Clair of Chicago.

Green Bay Packers
Lambeau in 1940.
Following Willard Ryan’s initial year with the Packers, Lambeau was the head coach of the Packers from 1920 to 1949. 1921 and after in the NFL. For the better part of that time, he had almost complete control over the team’s day-to-day operations.

Lambeau was a player-captain at first. Playing halfback in the then-popular single wing offensive formation, he was both the primary runner and passer. Lambeau threw 24 touchdown passes, rushed for eight touchdowns, and caught three touchdowns in 77 games. Lambeau was the first Packer to throw a pass, throw a touchdown pass, and make a field goal in Green Bay Packer franchise history. He won his only National Football League championship as a player-coach in 1929, thereafter coaching only. In 1921, he was the team’s kicker. He also kicked 1 field goal each in 1922, 1924, and 1925.

Before joining the NFL, the Packers achieved an overall 19–2–1 record in 1919 and 1920. Under Lambeau in the NFL, the Packers won six championships (1929, 1930, 1931, 1936, 1939, 1944). He compiled an NFL regular-season record of 209–104–21 (.657) with a playoff record of 3–2, 212–106–21 (.656) overall. Lambeau is still far and away the winningest coach in Packers history; his 209 wins are nearly twice as many of runner-up Mike McCarthy, who is the current coach of the team. His 104 losses will likely never be matched as well.

The Packers’ most successful period came in the 1930s, thanks to the addition of receiver Don Hutson, one of the best receivers in the history of the NFL. Lambeau and Hutson pioneered the passing game, which allowed the Packers to dominate their competitors throughout the 1930s.