TYPE: Yearbook
COMPONENTS: 8 volumes. 4to. 48 pp each, illustrated with photographs by the Yankees official photographer Bob Olen. -WITH: Yankees official World Series souvenir booklets for 1957-58. -AND: Play Ball with the Yankees. [New York: The New York Yankees, 1954 and 1958]. 2 volumes. 8vo. 48 pp each. Original decorated wrappers, and a Souvenir booklet with Ballantine Beer American League Champions New York Yankees Revised 1965 Schedule card laid in first volume. -AND: Official New York Yankees Roster 1957. [New York: The New York Yankees, 1957]. 4to. Folded brochure printed in dark blue ink, minimal wear. Among the club members listed are Casey Stengel, Frank Crosetti, Whitey Ford, Yogi Berra, Billy Martin and Mickey Mantle. -AND: Yankees 1957 Press TV-Radio Guide. Tall 8vo. 34 pp. Original two-color decorated wrappers. -AND: A Profit-Sharing Pension Plan and Group Insurance Plan for Our Employees. [Boston:] New York Yankees Inc., n.d. Preface by Daniel R. Topping, President. Illustrated. 8vo. Original two-color wrappers, minimal wear. The Insurance plan for the New York Yankees prepared by New England Life, Boston. -AND: Yank. December 1960. 4to. 4 pp. Illustrated with green photogravures. Crease in middle. Official publication of the New York Yankees, printed in red and green. Includes photographs of Mickey Mantle, Roger Maris, Yogi Berra, Dan Topping, Ralph Houk and H. Roy Hamey. -AND: Yankee Stadium The Sounds of Half a Century. Revere, MA: Fleetwood Recording Co., [1973]. Read by Mel Allen. 33 1/3 LP. 7 1/4 inches. Full-color illustrated album sleeve. 50th Anniversary commemorative record of highlights in the history of Yankee Stadium in The Bronx.
CONDITION: Original two-color decorated wrappers, minimal wear.
ITEM ID: 4232

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Daniel R. Topping’s Personal NEW YORK YANKEES YEARBOOKS

Century: 20th (1901-2000)
Notes: 1956-1963

Daniel R. Topping’s personal copies. These cover the years when Mickey Mantle and Whitey Ford emerged as major players and outfielder Roger Maris broke Babe Ruth’s home run record.

Name: Robert Fishel
Type: Editor
Artist Information: Born in Cleveland, Robert O. Fishel worked in advertising before he joined the Cleveland Indians staff in 1946. He was with the St. Louis Indians from 1951 until 1954 when they were sold to Baltimore. He joined the Yankees that year as a public relations director and was eventually a vice-president of the club. American League President Lee MacPhail hired him as his special assistant and he rose to executive vice president. Major League Baseball honored him in 1981 by establishing the annual Robert O. Fishel Award for Public Relations Excellence. Publishing the Yearbooks was one of the many ways Fishel helped to expand the Yankees brand into the market-place.