TYPE: Label
COMPONENTS: 20 color letterpress labels of various sizes; also 6 tin cans (two of each)
CONDITION: All are in excellent condition.
ITEM ID: 499

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Valmor Product Labels

DATE
Year: 1935
Decade: 1930s
Century: 20th (1901-2000)
Notes: 1920s & 30s

Collection of original Valmor product labels by Neuman Morton, from a small triangular one inch Lucky Charm Perfume label to a six inch square Brown Skin Beauty label. The labels include products from “Madame Jones Female Tablets” and “Hair Glory” to “Lucky Mojo Toilet Water” and “Bedbug Murder” – an insecticide. All created of Morton Neuman, owner and president of Valmor products of Chicago, one of the largest producers and distributors of products specifically aimed at black consumers from the 1920s through the 1950s. Neuman was a collector of fine art and helped finance Chicago’s Art Institute with profits made from his cosmetic empire. Curiously, both Valmor, and its largest competitor, Lucky Heart Products of Memphis, were owned by non-black families. Black-owned cosmetic companies like Madame C.J. Walker’s and Annie Turnbo-Malone’s Poro products were virtually put out of business by a combination of the Great Depression and the advertising power of companies like Valmor and Lucky Heart.